Intent Pop Social Media
Intent Pop · Social Media Companion to Voice & Imagery

Win the
feed

Social is where our point of view gets distributed — daily, in public, before anyone visits the site. This is how a post earns the scroll-stop and still sounds like Intent Pop: one POV, one accent, every claim with a number.

POV-LED · PROOF-BACKED
LINKEDIN FIRST
ONE POPPY PER POST
— DISTRIBUTE THE THESIS
§01
Social in one line

The thesis,
distributed
daily.

Social isn't a billboard — it's how we win before the click. Every post earns its place by teaching the new playbook or proving it with a number. We post to be cited, screenshotted, and forwarded.

Have the POV

We take a side on how buying changed. Opinions travel; "tips" don't. Every post says something a competitor would flinch at.

Show the proof

A real number beats a clever line. Lead with the result, then the method. Screenshots of dashboards > stock graphics.

Look unmistakable

Cream, ink, one poppy accent, the burst. Someone should know it's us before they read the handle.

§02
Channel strategy

Where we
show up

Each platform has one job. We don't cross-post blindly — we repurpose with intent.

LinkedIn

Primary · home base

Where our buyers — growth leaders, founders, CMOs — actually scroll. The thesis lives here: POV posts, proof, playbooks, founder voice.

4–5× / weekCadence
Text + native PDF carouselBest formats
Founder + brandWho posts
Saves & DMsMetric that matters

X / Twitter

Secondary · the take

Sharper, faster, more opinionated. Hot takes, threads breaking down a teardown, reacting to AI-search news in real time.

Daily-ishCadence
Hook + threadBest formats
Founder-ledWho posts
Replies & repostsMetric that matters

YouTube

Depth · proof reels

Long-form teardowns, results walkthroughs, "how we tested it." The evidence layer — repurposed into clips elsewhere.

2× / monthCadence
Teardown + ShortsBest formats
TeamWho posts
Watch timeMetric that matters

Instagram

Optional · culture

Lowest priority. Behind-the-work, operator culture, recruiting. Only if we can hold the visual bar — otherwise skip it.

Weekly or pauseCadence
Carousel + ReelsBest formats
TeamWho posts
ReachMetric that matters

Rule of repurposing: one teardown becomes a YouTube video, a LinkedIn carousel, three X threads, and a stat card. We make it once and cut it five ways — never paste the same words into every box.

§03
Content pillars

What we
post about

Five pillars, one mix. If a post doesn't fit one, it doesn't go out.

30

The POV

"Before the click." Name the old way, take the stance. Category education with an edge.

25

The proof

Results, stat cards, mini case studies. +X% in Y days, with the source attached.

25

The playbook

Tactical CRO + AEO teardowns. Steal-this how-tos that show we do the work.

10

The signal

AI-search news, reframed through our lens. React fast, add the "so what."

10

The operators

Behind the work, culture, hiring. Evidence over ego, in human form.

POV 30 Proof 25 Playbook 25 Signal 10 Ops 10

Roughly 80% give-it-away value, 20% about us. Sell on maybe one post in seven — and even then, lead with proof, not a pitch.

§04
Creative templates

Six cards,
one system

The recurring post graphics. Same DNA as the brand — cream/ink, one poppy accent, the burst, mono kickers.

The POV
A/B testing alone is a 2015 strategy.
Intent Pp
Hot take · ink · 1080×1080
Results · 90 days
+31%
demos booked, from one pricing-page rewrite.
n=14,200 · 95% CI
Stat card · cream · 1080×1080
In their words
"They report revenue, not rankings. Finally."
— VP Growth, Series B SaaS
Quote card · pine · 1080×1080
Carousel · 01/07
5 fixes that
moved revenue
this quarter.
Swipe →
Carousel cover · poppy · 1080×1350
Where intent forms Half the decision, before the click.
Data card · cream · 1080×1080
Before
2.1%
demo CVR
After
2.8%
one test
Before / after · split · 1080×1080
§05
In the feed

How a post
actually lands

The card is half the job. The copy above it does the rest — hook first, proof second, one idea per line.

LINKEDIN · POV + STAT CARD
Intent Pop ✓
AI-first CRO · 2,481 followers · 3h
Your buyers ask AI which tool to use before they ever type your URL.

By the time they land, half the deciding is done — in a place you have no analytics for.

We rewrote one client's pricing page to match the answer their buyers were already getting. +31% demos in 90 days.

Win before the click. #CRO #AEO
+31%
demos booked in 90 days
one pricing-page rewrite · n=14,200
↑ 142↻ 31💬 18SAVE
X / TWITTER · HOOK + THREAD
Intent Pop ✓
@intentpop
"More traffic" isn't the goal. Converted intent is.
One's a vanity metric. The other pays salaries.
Here's how the new funnel actually works 🧵
1/Buyers form intent inside ChatGPT & Perplexity. They arrive already leaning — or already gone.
2/So we stopped optimising only the page after the click. We started engineering the answer before it.
3/Result on one account: +31% demos in 90 days. Same traffic. Better-matched intent.
♡ 318↻ 64💬 27↗

✓ Post copy that works

  • Hook in the first line — before the "...see more" cut
  • One idea per line; whitespace between thoughts
  • A real number with its source
  • End on the POV or a question, not a hard CTA

✗ Post copy that flops

  • "Excited to announce…" / "Thrilled to share…"
  • Burying the point under three setup lines
  • Hashtag soup (#growth #marketing #b2b #saas #cro…)
  • Engagement bait — "Comment 'YES' for the playbook"
§06
Profile kit

The handle,
dressed

Same setup on every platform. The burst is the avatar; the banner carries the one-liner.

Intent Pop
The AI-first CRO agency · @intentpop

We turn high-intent demand into revenue — across answer engines and websites. Win before the click, convert during the visit, compound after. Backed by Fragmatic.

PROFILE RULES
Avatar
The burst mark, poppy on ink. Never the wordmark — it's illegible at 48px. Same image everywhere.
Banner
Pine or ink, the tagline in display, one concentric-burst graphic. No feature lists or stock photos.
Name
"Intent Pop" + descriptor: Intent Pop — AI-first CRO. Handle @intentpop on every platform.
Bio
Lead with the one-liner, end with "Backed by Fragmatic." Plain, no emoji stacks, one link.
Export sizes — design once, place clean
1080×1080
Square
LinkedIn / IG feed, stat & quote cards.
1080×1350
Portrait 4:5
Best reach. Carousels, big claims.
1600×900
Landscape 16:9
X images, YouTube, link previews.
1080×1920
Vertical 9:16
Stories & Reels / Shorts.

Keep type and the burst inside a 10% safe margin — feeds crop edges and overlay UI on corners. The wordmark sits bottom-left on every card.

§07
Hook formulas

Stop the
scroll

The first line is the whole game. Reusable shapes that always sound like us — pulled straight from the voice.

Name the old way.
A/B testing alone is a 2015 strategy.
Reframe a vanity metric.
"More traffic" isn't the goal. Converted intent is.
The uncomfortable truth.
Half the buying decision now happens where you have no analytics.
The pointed question.
Your buyers ask AI first. Are you on the shortlist?
Result, then method.
+31% demos from one page. Here's exactly what we changed.
Input. Output.
Intent in. Revenue out. The funnel in four words.

If the first line needs a second line to make sense, it's not a hook yet.

§08
Rhythm & cadence

A week,
posted

Consistency beats volume. A repeatable week the team can actually sustain.

Mon
POV post
X: hot take
Tue
Proof / stat card
Wed
Playbook carousel
X: thread
Thu
Signal / react
Fri
Operators / culture
X: take
Sat
Rest / reshare
Sun
Plan next week

Batch, then drip

Make a week of creative in one block. Schedule it. Free the team to engage live, not scramble for posts.

First 60 minutes

Reply to every comment in the first hour. The algorithm rewards it — and it's just good manners.

Repurpose, don't repeat

One teardown → five formats. New packaging each time; never the identical caption across platforms.

§09
Replies & community

How we
show up in
the comments

The reply is content too. Same voice — plain, sharp, generous, never defensive.

✓ In the comments

  • Add a number or a nuance — make the reply worth reading
  • Credit good pushback; disagree without the dunk
  • Answer the question asked, plainly and first
  • Take the real conversation to DMs, then back it up publicly

✗ Never in the comments

  • Defensive, snippy, or sarcastic replies
  • "Great point! 🙌" with nothing added
  • Pitching in a stranger's comment section
  • Arguing to win instead of to clarify

We're the confident operator in the room, not the loudest. If a thread turns hostile, we state the evidence once, calmly — then let the work speak.

§10
Tags & mentions

Credit,
don't
clutter

Hashtags and @-mentions are for context and credit — never for reach-bait. A clean post reads as confident; a tagged-up one reads as desperate.

Hashtags
One or two, relevant, at the very end. #CRO #AEO — not a wall. They label the post; they don't decorate it.
Branded tag
#MakeIntentPop, used sparingly on campaign moments — not stamped on every post.
Mentions
Tag a person or company when you're genuinely crediting or replying to them. The tag has to earn its place.
Credit
Always attribute a stat, a screenshot, or an idea to its source — by name and @handle. Borrowed proof gets credited.

✓ Tag & mention

  • 1–2 relevant hashtags, at the end
  • @-credit the source of a chart or quote
  • Tag a guest, client (with consent), or co-author
  • Mention a tool when the post is genuinely about it

✗ Never tag

  • Hashtag soup (#growth #b2b #saas #marketing #cro…)
  • Prospects, to bait them into seeing a post
  • Big unrelated accounts for borrowed reach
  • Anyone inside a pitch in their comments or DMs
§11
Before & after

The same
news, rewritten

One announcement, two ways. The difference is the hook, the proof, and one idea per line.

Before · announcement-shaped

We're thrilled to announce that we've published a brand-new case study showcasing the amazing results we achieved for one of our incredible clients! We're so proud of our team's hard work. Check it out at the link below to learn more! 🚀 #growth #marketing #cro #b2b #saas #conversion #success

After · hook + proof

We rewrote one pricing page to match the answer buyers were already getting from AI.

Demos booked: +31% in 90 days. Same traffic.

Here's the exact change we made — and why it worked. ↓

#CRO #AEO

Killed the wind-up

"Thrilled to announce" is gone. The first line is the result — it survives the …see-more cut.

Led with a number

+31% in 90 days, with the context "same traffic." Proof does the bragging for us.

Earned the click

The link is a payoff for the curious, not a demand. Two hashtags, not seven.

§12
Misuse · never do this

The unfollow
list

Fast ways to look like every other agency in the feed. Avoid on sight.

"Excited to announce"Lead with the point
Hashtag soup1–2, relevant, at the end
Engagement baitEarn it, don't beg
Rainbow gradient cardsOne poppy accent
Stock-photo memesOur own system only
Claims with no numberProof or it didn't happen
← Back to The Brand Book Strategy, positioning, and the full Poppy visual identity. Companion → Voice & Tone The words behind every hook, caption, and reply. Companion → Imagery & Graphics Data viz, photography & the card system these posts are built from. Companion → Motion & video The reels and clips that fill the feed — the pop, specs & storyboards.